Who else wants to see the best affiliate marketing tips together in one place?
I know I do.
That’s why I decided to do my homework and create the most comprehensive list of tips on the planet.
Whether you’re a beginner, an intermediate, or an expert, you’ll find valuable information that will help you take your business to the next level.
So what are you waiting for?
Let’s get rolling.
1. Know Your Audience
A famous copywriter said:
“The most important element of copywriting that works is how well your message matches up with the way your prospective customer views things.”
That statement couldn’t be closer from the truth.
Know Your Audience
That’s why it’s crucial that you know your audience as much as you can – I mean, you need to know their core desires and even the things they hate the most.
When you understand your audience in such a way, you are able to develop more powerful marketing messages, and, therefore, increase your sales.
2. Be Helpful
Typically, marketers tend to be salesy – they don’t care about their audience. And those who decide to be helpful have an unfair advantage over their competition.
In other words, instead of pushing people out, you should focus on pulling people in. How? By providing value through content. Help your audience solve their problems, build trust first. By taking this approach you will be able to become an authority in your space, and the sales part will be much easier.
3. Write Evergreen Content
Write Evergreen Content
Some people believe that you should always create content around trendy topics, and although that approach can help you get traffic in the short run, it can kill your business in the long run.
Why? Because trends change over the time, so if you only create content around current trends, your content will get buried soon or later.
Instead of doing that, you should focus on creating content that solves your audience’s problems. That way, your content will be evergreen, and therefore, you will reach more people in the long run.
4. Be Patient
Many people get involved with Affiliate Marketing in hopes to make money really fast.
It’s not their fault, though. Many so-called experts give the impression that making money online is really easy.
But the truth of the matter is that you need to go through a learning curve before you can start getting results.
Most people fail because they give up too early.
Be patient, it’s totally worth.
5. Focus on Content
As I said before, if you focus on helping your audience first, the sales part will be much easier. And the best way to help your audience is to provide them with valuable content that helps them solve their problems.
If they can solve a problem by using the information you provided, they will become fans for life.
Remember, content is always first.
6. Know Your Legal Obligations
Affiliate marketing has its own legal obligations, and you need to understand every single one of them if you don’t want to get into some legal issues.
Know Your Legal Obligations
Image credit: Search Engine Land
For instance, the U.S. FTC (Federal Trade Commission) states:
“If a blogger or social media maven receives any sort of monetary or product incentive to promote a brand, product or service, then he is required to disclose that relationship.”
It means that if you’re selling affiliate products, you MUST tell your readers you’re doing so.
Many bloggers don’t know that.
The bottom line is that you need to be aware of the rules of the game. This website will keep you updated.
7. Leverage Technology to Be More Productive
According to Wecostless.com, technology allows us to be 84% more productive every hour than office workers in the 1970s so don’t be afraid to leverage technology and the tools available in the industry. They will definitely make your life easier.
8. Recommend Only Products That You’re Familiar With
One of the biggest mistakes within the affiliate marketing industry is that most people promote products they have not even used.
And although you can start getting some sales with that approach, your business will fall down soon or later. Why? Because people can easily detect when someone is promoting something just for the sake of earning a dollar.
If you don’t sincerely trust in what you’re promoting, your audience will perceive it, and, therefore, you will lose credibility.
And how can you believe in a product you haven’t used?
I highly recommend that you buy the product first, and once you’re completely sure that product is valuable, then you can promote it.
9. Focus on conversions, not traffic
Popular belief states that you need to focus on getting more traffic.
“Traffic is the lifeblood of your business” – they say.
And yeah, that’s true to some degree. However, traffic is useless if you’re not getting sales from it.
It doesn’t matter if you’re driving 1 million people to your website every month. If none of them are buying something, you’re wasting your time.
That’s why you need to focus on conversions first. Once you have a higher conversion rate, you’re ready to get more traffic.
Remember, it’s much better to have 100 visitors and 10 buyers than 1,000 visitors and 1 buyer.
10. Think before you post a negative review
Before you post a negative review of a product, you’re (or were) promoting, think if there are alternative solutions.
For instance, you can contact the company and let them know about the issue. In most cases, the company will be very open and will assess and solve the problem very fast.
“Karma” tend to be very real in the Internet Marketing world, so make sure you follow the golden rule:
“So whatever you wish that others would do to you, do also to them.”
11. Understand Your Audience’s Spending Limit
Earlier in this guide I mentioned that you need to know your audience, remember?
When you understand the way your audience views the world, you’re able to offer products they will realistically buy – I mean, some people are willing to spend more than others.
Understand Your Audience’s Spending Limit
If your audience is composed of doctors or professional people, they will probably be willing to buy more expensive products than people with lower income.
Identify the spending limit of your audience, and then offer products that are within that range. This way, you’re more likely to increase your conversion rate.
12. Promote Products at Various Price Points
In the last point, I told you to promote products that are within your audience’s spend limit. But it doesn’t mean that you should only sell products for the same price.
Promote Products at Various Price Points
In fact, it’s much better to sell products at various price points without breaking that limit. Let me explain:
Let’s say that you’re targeting architects who want to improve their skills. And you find out that their spend limit is $3,000. In other words, they would never pay more than $3k for a product.
In that case, you could sell a primary product. For instance, a $99/month software, and once you have built trust, you could sell a 4-week online course at $2800. This way, you have more chances to sell.
This technique is also known as upselling.
13. Promote Products Within Your Content
Some people have found that putting banners or sign up forms within your content can increase the number of people who actually follow your call to action. If you’re a WordPress user, many plugins allow you to do this with the ease of a click.
Promote Products Within Your Content
14. Use Effective Calls to Action
If you’re not telling people exactly what to do after they read your content, you’re missing out a huge opportunity. Instead of just thank readers, make sure you provide them with instructions on what you want them to do next.
Use Effective Calls to Action
Whether it’s to share your post, leave a comment, subscribe to your newsletter, or even buy or test your products, a call to action will be very helpful.
15. Disclose Your Affiliate Relationship
This is not only a tip, but it’s one of your legal obligations as an affiliate.
The FTC states that if you’re being compensated for mentioning, reviewing, and/or offering a product in social media or your blog, you must disclose it.
Disclose Your Affiliate Relationship
In simpler words, every time you promote an affiliate product, let people know that you will receive a commission if they decide to buy.
This will not only help you avoid legal issues, but will give you credibility.
16. Add a Bonus Offer
When you put the time and effort to create a bonus and then you give it away for free to those people who buy one of the products you’re promoting. The perceived value of the product increases significantly, and, therefore, people are more likely to buy.
For instance, you could offer a group coaching call to the first 10 people who buy your product. This way, you’ll be alleviating the fear your audience has of not knowing how to use the product and waste their money.
Just think how you can add value to your affiliate offers, and create a bonus to go along with them. By taking this approach, more people will be happy to buy.
17. Use The “Nofollow” Tag
As you probably know, Google doesn’t like affiliate marketers. In fact, you can get a Google Penalty if you add too many affiliate links on your site, according to some sources.
So, in most cases, you should add the “Nofollow” tag to your affiliate links. This tag tells Google’s spiders that link is not necessary and that you don’t want them to “follow” it. This way, you prevent your site from getting penalized.
Use The “Nofollow” Tag
Image credit: Search Engine Land
Here’s a complete guide on how to add the “Nofollow” tag to your links.
18. Implement Hybrid Marketing
Generally, marketers focus on promoting affiliate products and only affiliate products, but they rarely advertise services, and they’re missing out a huge opportunity to increase their income.
When you promote a service that complements your primary product, you have an unfair advantage over your competitors.
This is called, “Hybrid Marketing.”
For instance, let’s say you’re promoting an online course that teaches people how to build a business online. In this case, you could offer weekly coaching calls where you personally review your clients’ cases and help them get the most out of the course.
Whatever the case, try to offer additional services that complement your main offer.
19. Create a “Tools I Recommend” page
Once your audience trusts you, they are much more likely to buy whatever you recommend. That’s why it’s highly recommendable that you add a “Tools I recommend” page in your website.
Create a “Tools I Recommend” page
There you’ll add all the tools and resources you use. Many of those tools will have an affiliate program, so when someone visit that page and decide to buy one of the tools you recommend, you will receive a commission.
Pat Flynn and Chris Ducker are great examples of bloggers who implement this strategy.
20. Create The Best Piece of Content Ever Created
The best approach you can take when it comes to content marketing is always to create the best piece of content ever created around a particular topic. This way, your competitors will never stand out head and shoulders over to you.
Of course, that’s not something easy. In fact, it’s really hard. If you want to create a masterpiece you need to spend hours and hours of work, but if you decide to do it, it will pay off.
For instance, Brian Dean – founder of Backlinko- realized that many people within the SEO industry wanted to put together all Google’s 200 ranking factors in one place. However, no one could.
Some of those people managed to collect 50 ranking factors.
Others put together 150.
But no one put together the complete list.
So Brian went one mile further and managed to create: “Google’s 200 Ranking Factors: The Complete List.”
Create The Best Piece of Content Ever Created
No, it wasn’t easy, but Brian’s hard work paid off. This post ranks #1 for the keyword “Ranking Factors” and it has racked up thousand of social shares.
The good news is that most people are sluggish. They aren’t willing to pay the price so if you commit always to create the best piece of content on a particular topic, your competitors won’t be able to compete with you.
21. Don’t Rely On a Single Traffic Source
This is one of the most common mistakes beginners make – they build their entire business around only one source of traffic (i.e. blogging, SEO, paid media).
But what happens if, for a “mysterious” reason, that traffic source disappears?
Easy: Their business disappears, too.
For instance, let’s say that you have built your business around SEO. What would happen if Google updates their algorithm and your website lose rankings?
In that case, you would be screwed, right?
That’s why you can’t rely upon on only one source of traffic. Instead, you should always seek for new traffic opportunities. Expand your arsenal. This way, you won’t ever worry about traffic.
22. Build Your Own Landing Pages
Many affiliate companies provide you with already-built landing pages you can use to promote their products, and that’s ok if you’re entirely new.
The problem is that since the company gives the same landing page to all affiliates, you’re competing with all of them.
It’s much more efficient to create your own landing pages. This way, although you’re promoting the same product everyone is promoting, your landing page will be unique, and, therefore, your offer will be perceived as unique, too.
Tools like ClickFunnels and LeadPages helps you create customized landing pages in a very simple (yet effective) way.
23. Optimize For Mobile
Nowadays, almost all people use their mobile device to go online so if your pages are not optimized for mobile users, you’ll lose huge amounts of money every day.
Optimize For Mobile
If you’re a WordPress user, you have access to hundreds of templates that are already mobile optimized. You only need to pick one of them, install it, and you’re done.
Otherwise, you’ll need to talk with your developer and let them know that you want your site to be “Responsive”. He or she must know what you’re talking about.
24. Write a Review
Generally, people tend to judge a business based on what other people are saying about it. And you don’t need to take my word for it.
According to some studies, 58 out of 100 people will decide to trust in a business based on online reviews.
Write a Review
You can take advantage of that fact by writing an honest review about the product you’re promoting.
By giving your testimonial of how that product has helped you solve a particular problem, people will be feel tempted to buy it, too.
25. Implement Email Marketing The Right Way
“Email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.”
Implement Email Marketing The Right Way
I completely agree. If you want to succeed in this business, you definitely need to implement email marketing.
But there’s a misconception about this term.
Most people believe that “the money is in the list”.
But that’s not quite right.
Think about it:
If that were the case, spammers would be rich.
So, where’s the money? You ask.
The money is in the RELATIONSHIP with your list.
If you put your audience first and consistently provide them with tons of value, you’ll eventually start making more sales.
26. Spend to Make
Getting a college degree is hard and expensive, right?
Starting a business is hard and costly, too.
So, why should affiliate marketing be free?
Many marketers want to become rich overnight without spending a penny. That’s just not possible.
If you want to build a successful “career” as an affiliate marketer, you will eventually need to spend money.
27. Target Money Keywords
There are different types of keywords:
Examples of regular keywords are:
“How to write a blog post that converts.”
“How to write a blog post faster.”
Examples of money keywords are:
“Buy writing course.”
“Best blogging courses.”
As you can see, targeting money keywords is a very powerful strategy because you’re capturing people at the point of intent.
In other words, people who search for “buy writing course” are ready to buy.
That’s why you should figure out what your money keywords are, and then create the best piece of content ever created around those keywords. This way, you’ll be more likely to sell something.
28. Attend Industry Events
The best way to network with influencing people in your industry is attending events. Every year, many companies organize events where affiliates from all over the world come and share tips, stories, and even some “secrets”.
This is a good way to shortcut the learning curve and grow much faster.
Examples of notable events are:
Affiliate Marketing Symposium
CPAconf Affiliate Conference
Here’s a complete list of the affiliate marketing conferences available in 2016.
29. Place Your Ads Wisely
If you’re using paid advertising, make sure to place your ads carefully.
What do I mean by that? You ask.
Well, not all platforms work equally. For instance, if you’re selling physical products, you might find that Pinterest Ads work better than Twitter Ads since Pinterest is more visual-oriented than Twitter.
On the other hand, if you’re offering B2B (Business to Business) products, LinkedIn might be the perfect option.
Whatever the case, make sure you figure out where your audience is hanging out online, then go and place your ads in those places. This way, your ads will perform better and you will spend less money.
30. Implement The “Would YOU Buy?” Approach
The “Would YOU Buy?” approach is very powerful to determine whether your promotional material is good.
Before placing an ad or publishing your sales page, ask yourself “If I were my prospective customer, would I buy from this page?” “Is this ad attractive enough? “Should I change something?”
By putting yourself in your audience’s shoes, you’ll be able to see things from a different perspective, and, ultimately, your marketing will improve.
31. Stay Relevant (No Matter What)
This is one of the most important things you need to remember, you shouldn’t promote products or services that are not directly related to your audience’ interests.
For instance, if you’re targeting people who want to lose weight, you shouldn’t offer them “Make money online” kind of products.
You need to stay relevant and consistent.
32. Write Magnetic Headlines
The Headline is the most important element of any piece of content. In fact, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest, according to some studies.
That means that if you focus on writing magnetic headlines, your traffic can actually increase.
This guide from Copyblogger will show you everything you need to know to start writing sensational headlines.
Most people will read this guide and won’t do anything after that. However, that’s the kind of individuals who don’t achieve anything in life.
You don’t want to be that guy, don’t you?
So, instead of going to watch a movie, pick two or three tips from the list above and start implementing them in your business right now, do the work. You have everything you need to succeed.
It’s up to you.