Online Marketing

Paid Media, Earned Media, and Owned Media: How are They Different?

With the fast and continuously increasing proliferation of Ecommerce and online marketing these daltimeter-paid-owned-earned-300x273ays, it’s essential even for network marketers and direct sellers to know the various venues for business promotion on the web and through other forms of media.

In particular, there are three types of media marketing you ought to be aware of: paid media, earned media, and owned media. What’s the difference among these three? You need to understand in order to find out which are the most suitable ones for you.

Paid Media

The usual traditional media forms belong here, such as television, radio, and print. But when it comes to the Internet, paid media includes paid search or SEM, direct mail, and PPC among others. Through such, you can expand your reach and be able to expose your business to a lot of strangers.

Earned Media

Meanwhile, this refers mainly to social media marketing through famous platforms like Twitter, Facebook, Instagram, and YouTube. It also includes word of mouth which can come from free reviews and forum participation. With these marketing tools, there is no need to shell out money but you can make use of various tactics to gather more and more fans who may eventually become actual customers.

Owned Media

When you say owned media, this pertains to the online venues that are considered yours such as your own website, Facebook page, and e-store. It also includes offline instruments like brick and mortar retail stores. Through such media, you’ll be able to promote mostly to existing customers or followers. It’s essential to keep in touch with them to be able to build and maintain a good relationship and thus develop loyal customers.

Which of these three types of media is most suitable for your purposes? You don’t really need to limit it to just one. It would be good to make use of all of them. Oftentimes, a lot of start-up businesses, network marketers, and independent distributors begin with earned media. Even if it’s free and would take much effort, it can be very rewarding. When you have the budget, you can then establish some owned media as well as indulge in a couple of paid media forms.

Factors such as budget, target audience, and nature of business will help you decide on the platforms or media you must prioritize. Understanding these types of media will help you better plan your marketing campaigns. Good luck!


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